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In short, business actually use business intelligence to gain much-needed advantage over their competitors. Thus, there is no business without a significant competitor to actually pay for extra work. What business intelligence is that it provides businesses a perfect way to understand the needs of their customers, how their customers make decisions regarding the purchase of products and services, how customers view the products and services in the market, and the usual technology, cultural, and economic trends in the market. More than that, business intelligence is not focused only on customers only. In contrast, focuses on all aspects surrounding the market, to obtain a complete picture of the industry as a whole.
Seeing how the balanced scorecard and key performance indicators or KPI has become a major managerial tool in establishing the business today, it's not really surprising to find this in conjunction with business intelligence tools as well. With the help of KPIs and balanced scorecard, the data actually becomes more and more accessible and also processed faster and faster, it will be tied to how companies have implemented KPI today. Believe it or not, in the past, it will take weeks, even months, for companies to have access to current data that businesses can access only a day. This is an efficient way the business world has become with the help of these tools.
Business intelligence gathering clearly needed all kinds of information and then analyze this information to provide relevant data to the public in an organization, most of the time, this will become a member of upper management. These efforts require the use of some equipment and tools, the data will include data warehousing, data mining, and modeling data. These tools are data that make it easier for companies to collect the necessary data and then analyze and interpret it correctly. This tool will be used for the purpose of the organization and will also be used in conjunction with OLAP or Online Analytical Process. Another term for Analytics and OLAP is the basis for this procedure is actually the Cube Dimension Analysis.
With everything covered, clear business need the right mix of business intelligence tools to improve better in the market and increase their reach to customers, which they want to have on their side of the fence. With the right tools to help companies gather data that they need, every business must be able to gain any significant advantage over competitors.
Reference:
[1] Sam Miller,http://EzineArticles.com/?expert=Sam_Miller