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Business intelligence is not related to spy on competitors, contrary to popular belief. Founded back in 1958, only concerned with the analysis. For any business, no matter the industry, the figure should be used for the analysis process so that good decisions can be made. More importantly, these figures must be supported by concrete data because of decisions you will make greatly affect the way that will bring your business. Without the numbers to support your decision, you just will ultimately make decisions based only on assumptions, thereby providing the subjectivity. This should not happen because even if you consider yourself as very experienced in the business world, there would be a mistake on your part to rely on mere speculation. Yes, this may have worked for you before, but the fact of the matter, there is only begitu many competitors in the field now that a single keputusan already have power to make or break a business Anda. So, it is very important to use metrics to check whether your solutions and decisions that your company is worth at this point in time.
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